Once considered an elephant burial ground for creatives who cared, working in-house today is attracting the best talent in the industry and providing a place for them to do the very best work of their careers. By fostering a culture where people feel free to push the boundaries, even feeling free to fail, today’s creative team can truly lead from within, vs. being looked at as the in-house Kinkos. We’ll look at how to provide leadership, partnership and ownership through empathy and trust, and discuss how to bring your company along the creative journey toward what is quickly becoming the future of marketing. Because at the end of the day, it’s our own logo we’re all lifting. Together.