Jean Batthany
Wednesday, March 31, 2021, 4:10 PM - 5:00 PM

When it comes to in-house creative, it’s not just the what, it’s the how. And the how is through partnerships + collaboration. It’s building trust. It’s building a creative culture with a fail forward mindset within a corporate culture. It’s building diverse mixed discipline teams. Partnering legacy talent with deep brand knowledge with new + innovative thinking. It’s partnering with outside agencies to expand capabilities. It's using data for good, insights in + measurement out. It's Science + Creativity = Magic