Adam Morgan
Creative Leadership Is Not The Same As Creative Direction
Tuesday, March 30, 2021, 4:10 PM - 5:00 PM

As creative professionals, we know the value of creativity and emotions. But much the corporate world doesn’t. We also know that over the next decade, the biggest thing that will impact culture, business, products, and the customer experience is creativity. Not finance, not operations. But here’s the catch. As creative leaders, we are often only focused on creative direction or making cool projects. We are on the verge of a creative revolution that begs for leaders to stand up for creativity. Because creative leadership is about so much more. It’s impacting product design. It’s changing company culture. It’s building a machine that makes better creative ideas possible. It’s representing creativity at the leadership table. It’s about leading with creativity in much more than just how we execute design or writing or video production. Join Adam Morgan, executive creative director at Adobe to dig deeper into why creative leadership is needed, and get practical models and tips on how to become a better creative leader and make a dent in the corporate universe.