Talking about the changing landscape of our business, how the profession of creative advertising, so long undermined by large holding companies in search of profit over product, is being regenerated by a strong desire from clients to get back to doing brilliant work – and sometimes that is driven significantly by companies moving their agencies in-house – not just for expediency, but to protect the creative product. And, on top of that, to create a team within the company that shows the benefits of innovation, taking risks, being bold.