Janice Liu
Janice Liu
Senior Vice President + GM
Magnet
Janice Liu, SVP & General Manager of Magnet Consultancy, a data and technology consulting firm under the Vision 7 holding company (same family as cossette media).

Janice is an experienced digital marketer and entrepreneur who, through her innate leadership qualities and passion projects, works to inspire a new generation of women in science engineering technology and mathematics (STEM). Her leadership of Magnet enables smarter, more impactful advertising and marketing decisions through market-leading consulting services and proprietary data solutions.

Janice has led and managed large cross-functional teams to achieve business objectives on both the agency and brand side as well as at the helm of her own start-ups.

Previously, at Cossette Media (another Vision 7 company) Janice led digital and technology strategy for all clients including those in Financial services, Telecommunications, eCommerce, and Cannabis. The combination of her unique expertise in performance and acquisition programs and her ability to leverage digital interactions within a personalized, customer-centric experience are key in driving sales and brand building strategies for established companies and new entrants alike.

An entrepreneur at her core, Janice recently launched a start-up called Retreat, a demand-generation technology solution that allows customers to book last minute salon and spa appointments. The platform leverages business intelligence, via machine learning, in order to enable the service providers to optimize their inventory. Retreat is her second business venture; she launched her first e-commerce business while working in the fashion wholesale industry in 2011, a time when e-commerce was only beginning to flourish and make strides in Canada and the United States.
She is thoroughly committed to advocating for women in STEM and has taken on an active role as co-organizer of Filling the Gap, a conference that aims to help young women acquire new skills and empower them to apply them in both their personal and professional lives.
Janice earned her Bachelor of Arts degree from McGill University in Political Science, International Relations and German.