Jaime Robinson
Jaime Robinson
Co-founder and CCO
JOAN
Jaime Robinson is the co-Founder and Chief Creative Officer of JOAN, a modern, New York City-based holding company centered around advertising agency, JOAN Creative. JOAN Creative uses highly defined strategic insights to create culturally savvy brand communications that speak directly to today’s consumers—with work that makes legendary brands modern, and modern brands legendary. JOAN’s journalistic approach to strategic insights, combined with its creative excellence, allows the delivery of exceptional results for clients including General Mills, Google, Georgia Pacific, Julep Beauty, Black Forest and Gallo Wines.

In 2017 JOAN holdings launched DamnJoan, a digital media brand that creates playful, provocative content and experiences for its loyal community of joyfully rebellious readers. With a newsletter, a social media following, and an online magazine, DamnJoan will now also be used as a launching pad for the agency’s innovative product arm.

Jaime's unique approach to creativity and marketing has earned her spots on Adweek's "50 Creatives Whose Brilliant Ideas and Beautiful Craft Will Make You Jealous," Fast Company's "100 Most Creative People in Business," and Ad Age's "40 Under 40” lists, along with over 30 Cannes Lions (including 3 Grand Prix) and an Emmy for “Outstanding New Approach” in Entertainment. Prior to launching Joan, Jaime served as Executive Creative Director of Wieden+Kennedy, New York, and VP, Executive Creative Director at Pereira & O’Dell.